Writing your biography can sometimes be even more difficult than writing the book! But, it’s important to let people know who you are, what you write, and where to find you. Your readers also want to know a little bit about the person who’s writing their favorite stories, so it’s super important to have an effective biography. But how do you write a killer bio?
Like fiction, nonfiction can be broken down into genres. These genres tell readers what type of book they are about to read. For instance, one nonfiction genre is “how-to.” When you pick up a “how-to” book, you know you are going to be getting step-by-step instructions on how to do something.
The struggle is real. We authors like to spend our time writing, not marketing. I get it. I’d much rather be at my standing desk deciding how my suicidal character offs herself or designing a new world for my dragons to romp in than spending my precious time marketing.
But the hard truth is we self-published authors have to market our work, and to a degree, ourselves. Sure, you could have written the next Girl with the Dragon Tattoo, but it’s irrelevant if no one knows your book exists.
I’m sure you’ve heard the saying, “Never judge a book by its cover.” Well, in the book world, a book is most definitely judged by its cover. Think about it. You’re walking through a bookstore and right in front of you, you see featured books strategically placed on tables, book covers facing outward, drawing your attention. Next to a table you see a 4-foot tall display of a book cover with shelves next to it full of the featured book ready for you to purchase. The bookstore owner knows the power the cover has to convert a shopper to a buyer, and they use the cover for that very purpose. Now, let’s enter the digital world. Take a tour of Amazon.com. Notice that every book has a cover featured, and think back to how many times you’ve scrolled past a book because the cover wasn't intriguing enough or just didn’t convey effectively what the book was about.
A good book cover design is crucial to the success of your book, even if you only plan to publish an eBook.