Your book cover is the first impression your reader will have of your book. In fact, it'll determine whether someone turns the book over (or clicks on the link) to read what it’s about, or whether they walk away.
The struggle is real. We authors like to spend our time writing, not marketing. I get it. I’d much rather be at my standing desk deciding how my suicidal character offs herself or designing a new world for my dragons to romp in than spending my precious time marketing.
But the hard truth is we self-published authors have to market our work, and to a degree, ourselves. Sure, you could have written the next Girl with the Dragon Tattoo, but it’s irrelevant if no one knows your book exists.
I’m sure you’ve heard the saying, “Never judge a book by its cover.” Well, in the book world, a book is most definitely judged by its cover. Think about it. You’re walking through a bookstore and right in front of you, you see featured books strategically placed on tables, book covers facing outward, drawing your attention. Next to a table you see a 4-foot tall display of a book cover with shelves next to it full of the featured book ready for you to purchase. The bookstore owner knows the power the cover has to convert a shopper to a buyer, and they use the cover for that very purpose. Now, let’s enter the digital world. Take a tour of Amazon.com. Notice that every book has a cover featured, and think back to how many times you’ve scrolled past a book because the cover wasn't intriguing enough or just didn’t convey effectively what the book was about.
A good book cover design is crucial to the success of your book, even if you only plan to publish an eBook.
This week my co-author Doreen and I held our first public speaking event, and while we were nervous leading up to it, we realized it wasn't quite as terrifying as we anticipated. We learned a lot through the experience and I shared what we learned in an article titled 3 Tips on Public Speaking for Authors, which was published in The Writing Cooperative. I hope you find it helpful!
You can read the article here: https://writingcooperative.com/3-tips-on-public-speaking-for-authors-3caeb54326b3